3 Church Marketing Content Tips: Recap, Invite, Promote
5-7 minute read
In this blog post, Pastor and Owner, Jimmy Bogroff covers three simple tips you can use to help generate effective content as part of your overall church marketing strategy.
The great part? Most of this is stuff you already have!
Are you struggling to remain consistent in your social media promotion? Most organizations are. In a previous post we talked about the importance of creating a content calendar. In this post we’re going to focus on three simple ingredients to help you and your marketing and communications teams to stay on target:
Why Churches Need Content Marketing Strategies
Content is how you get found. It is the bedrock of the results found on the search engine results page on Google.
So generating content is hard, right?
Wrong, and here’s why.
Let’s suppose you’re about to launch a new sermon series on the book of James. To prepare for this you’ve probably outlined some notes, built a few key points, and you might even be streaming your services.
These are all assets you can use to actively produce content around the 3 simple themes of recap, invitation and promotion.
Over the course of your series you could easily be generating a minimum of 36 pieces of content (3 per week). My guess, however, is that once you see how easy this is, you’ll create much more than that.
Keep in mind that these are just suggestions. You don’t have to do all of them, or you may not have the resources to be able to do them all. Figure out what you can do with the resources you have and scale up or down as appropriate. By the way, at a minimum, you’ll need to have a nice high-resolution image to work with. You could use your logo if you’re without additional images, or you could have somebody take pictures during services. Or you could use a free/low-cost service like Canva.
1. THE RECAP
Start by posting your main points /key takeaways from yesterday’s sermon to Facebook and Instagram. Test this as a static post, or as a video to see which format gets the best results. If you are live streaming your sermon, Monday morning is a great time to ensure that this has been cross promoted to all of your social media channels.
Did you over-research your sermon? Have some content that got cut? This is GREAT MATERIAL for sharing. This is kind of like the Bonus Credit scenes at the end of each Avengers movie. It’s always relevant to the plot, and I guarantee you SOMEBODY needed to hear this reminder.
Wednesday – Mid-Week Reminder.
This is a great opportunity to make a mid-week connection. We recommend a quick bullet point list of the main takeaways, or a quote in the form of a meme. If you’re not promoting the upcoming set list for worship (Worship Wednesday), you could post a song that your worship team performed last weekend.
2. THE INVITATION
Tuesday – Services Invite
If you haven’t already, create an event invitation from your Facebook Page for your upcoming services. Tuesday is a great day to create the invite for the upcoming Sunday. Be sure to post this with an image, and tag your staff. We recommend developing a set of creative assets just ahead of the launch of the series to be used as promotion throughout the series.
Wednesday – Other Church Activities
Have a mid-week activity like a Men’s/Women’s Group, Worship Night, Youth Event or Encounter Night? Wednesday is a great day to send out the invite for upcoming events. Or, if you’ve got a mid-week activity, this can be a day-of reminder, or a reminder for them to set aside time regularly for this event.
3. THE PROMOTION
Monday – Calling All Influencers
This is where we go viral. Every organization has a connection to influencers. We were created to be in community and people love to promote what they are passionate about. So leverage this and invite some of your more influential staff and/or regular attendees to promote your content to their friends.
Take that image you’ve created for promoting your series, event, or ministry, and write some quick info about it. Start with why, then work through, who, what, when and where. Post, tag and remind your team to share. Remind them to tag their friends. Remind them to cross-post to other social media channels.
If you are looking for a simple and free way to cross-post, check out Buffer. This free tool allows you to post to up to 3 social media channels, and schedule posts in advance.
Worship Wednesday (Fan Favorite)
By Wednesday you should already have your worship set list for the upcoming week. This is a great way to drive mid-week connection and to invite people to “lean-in” and become more regular attenders.
Posting your worship set list alongside an image, or even linking to the artist’s page, allows those in attendance to feel a bit more comfortable at the next Sunday service. Keep calling all of those influencers to help promote, tag and cross-promote.
Anytime – Boosted Posts – Paid Media
At some point, you will hit a cap on the number of people you can reach through your organic page posts (those posted to the followers of your page). And there will be a time when event invites and all of the other tactics we’ve outlined above will be maxed out.
It’s time to pay for additional reach.
Running a paid media campaign ensures that you are reaching new people.
Targeting makes it customizable and helps to align with your core values. We recommend running for a minimum of 2 weeks for initial testing and believe that this should an “always-on” strategy.
As you can see, there’s tremendous potential to reach new people in social media. You can easily take a single image, single event, or single mission and create an abundance of assets to use in promotion.
We’d love to work with you on your next project, and we hope this information can help you to reach more people for Jesus!
More Content Marketing
If you want more great content marketing, or church marketing tips, be sure to check out our Content Marketing webpage, or follow us on LinkedIn for updates.
If you are ready to get started working with us, fill out the form below!