Christian Content Marketing
What Christian Content Marketing Strategies Does Fearless Influence Offer?
Christian content marketing? Isn’t it just content marketing? Maybe, but we don’t think so. It is always our intention to glorify God! As we do this we also seek to partner with you to elevate the visibility of your brand, your mission, your calling, your service, or whatever it is that God has called you to do. We offer a number of Christian content marketing strategies. A few of these are listed below.
Effective Christian Content Marketing Strategies You Can Use Now
Telling your story sometimes requires an outside perspective. At Fearless Influence we have over a decade of experience creating and organizing content strategies, calendars and branded assets that spark deeper consumer engagement. We’re also experienced in getting your content distributed.
Most organizations are unaware of just how much content they are already creating. Too often some of the best content is kept internally and is nowhere to be found on your website or on social media.
You may need a centralized portal or process to help coordinate communications across stakeholders or other content producers. We can help you assess this as well.
Here are a few of the strategies we might recommend for you:
Pastor's Blog / Christian Content Blog
A blog is a great way for your organization to keep everyone up to speed on the latest and greatest happenings. Blogs can be entertaining, informative, educational, or can be solely focused on a specific niche. The key is consistency.
We’ve seen a number of situations where a company, church or business owner has either lost interest or been pulled in another direction only to see their following dissipate.
The value of a good blog is that it allows your audience to get to know you better. Once you’ve developed a following you can start asking them to take action.
If you are a local church, and looking to bolster your church marketing strategy, we recommend starting with a pastor’s blog. Typically this is best done on a Monday morning and as follow up to the key points, key takeways from the previous day’s sermon.
Video Vlog, Wednesday Prayer Night, Worship Night
Wednesday can be an important day for your content to shine! For churches, you might hold some sort of mid-week event like a youth group, classes, or other experience. For digital and social content, this is a great opportunity for you to produce regular content that is “themed.” For example you might think about starting a worship night, where you invite people to experience an aspect of worship together. This can be an online or onsite experience. When the experience is onsite we recommend staffing a photographer to capture “shareable” content to your website, app, social media platforms and etc
Christian Content Tip: Local Content
Search engines are craving relevant local content. And no organization should be more ingrafted into its community than the church. As you are developing content for your website, blog, or to share on social media, first consider how you can create community by providing local information.
Schools, teams, ministries, groups, and work projects are all examples of how your group is making a community impact! Make sure you transcribe this into website content, blogs, videos and more!