Explore Christian Marketing Frequently Asked Questions

We help answer some of the most commonly asked Christian marketing questions.

Christian marketing resources can be hard to find! Our clients often arrive with a lot of quetions and over time we’ve learned that there are some questions that get frequently asked. We;ve compiled some of the common questions that we receive from inquiries, and clients. 

website design

Should I build my website myself?

If your website is a small site with only a few pages, then our recommendation is that you select a theme from WordPress and build the website yourself.  Don’t get too caught up trying to redesign templates. Look to modify the font and color palette, and delete unnecessary sections.

This assumes that you have access to someone who understands the basic principles of graphic or visual design, and who can troubleshoot their way through tutorials and videos.

Wix, Squarespace, Duda, Weebly and otheer solutions can be a good option for DIY website projects. And Christian platforms like Tithe.ly and Pushpay have come a long way in offering a good structure.

website design

What should I be looking for in a website designer?

We think there are 3 core elements that you should look for when partnering with a Christian website designer.

1. An authentic love of Jesus
tip: can you see evidence of their faith?

2. A transparent process

tip: was it easy to contact them and set up a call?

3. Examples of tools and work

tip: does their own website function well?

local search engine optimization

What SEO-friendly content should my church prioritize?

There is a reason why people are looking for your church.  They want faith in community.  They want to know more about the experience of attending your church.  They want to see your people.  Your content should be built around these experiences.  The local church has a clear and distinct advantage in creating SEO-friendly content.  With weekly sermons, regular events and activities, community gatherings, mission trips, youth groups, and other regular activities, there is a wealth of pre-defined subjects to create content. 

local search engine optimization

How do I help my local church, mission, nonprofit or business get found on Google?

Let’s cover the non-technical elements and give you a basic 1-2-3 headstart. For a local business or local church we recommed you have a Google Business Profile, and that all of the information is filled out.

You’ll also want to be sure to have localized (neighborhood, city) content on your website.

Finally, we recommend you create a profile on a directory management tool and submit your name address and phone number for distribution across directories.

For a basic overivew of the technical elements we suggest you visit our SEO strategies page.

local search engine optimization

Are there other options outside of Google?

Yes absolutely, through Google is the most dominant search engine and should be your first-focus.

Bing.

There aren’t many organizations who pay attention to their search presence on Bing.  But there is some good traffic to be had on this platform.  Owned by Microsoft, Bing has invested heavily in AI, and has direct partnership agreements for mobile carriers to have Bing installed on their phones. 

Start in Google Search Console; authenticate your ownership, set up your sitemap, and then head to Bing Webmaster tools. Using the same log-in as GSC you can have all of your settings automatically moved over.  Now you are set up to track rankings and volumes.

local search engine optimization

Do reviews have anything to do with SEO?

Having a high volume of highly-rated reviews will help your website to be more trusted, and over time will cause you to rank higher on Maps, and the search engine results page.  Reviews are one factor that Google and other search enginespart take into consideration aet of their rankings formula.

We recommend asking for reviews 3 to 4 times per year.

on page search engine optimization

Are hyperlinks important to SEO?

Show me your five closest friends and I’ll show you your character.  This saying is just as true with your search engine optimization.

External hyperlinks act as a referral off of your website to another web source. However, this is a two-way street.  For off-page SEO, hyperlinks represent a mechanism to make the visibility of your website larger, through association with that website.  This strategy carried a much larger weight in the early history of SEO, and while it is still important today, it is much less so.  Still, it is important to consider which partners you specifically wish to seek out to promote your website.

Internal hyperlinks are used for navigational purposes.  These can be extremely effective in helping the website visitor navigate deeper content.

on page search engine optimization

Should I write a pastor’s blog or any type of faith-based blog?

Blogs are a fantastic way for you to provide fresh content.  Ideally these are between 400 to 800 words.  They allow you to communicate your unique brand voice.  Blogs are great for providing educational, informational or entertaining content.

If your mission, church or business is publishing weekly video content, then a blog can be an easy way to transcribe this content. Blogs are also great for follow-up materials such as notes, key points, summaries, or behind-the-scenes content. ,

social media

Do I need to have a Facebook or Instagram page?

Yes. Regardless of your feelings about Facebook, or other social media platforms, this is one of the new marketplaces.  In the book of Acts the apostles went into the marketplace and preached full of the Holy Spirit.  Today’s street corners are digital and social, and God’s Word still resonates in the ears of those passing by.

Do no be distracted by political discourse or current events. These have always been conversations in the marketplace.  Just preach and share the Gospel.

social media

How often should I be posting and what should I post?

For smaller organizations with volunteers (or “voluntolds”) we recommend a minimum of 1 to 2 times per week.  One easy structure is to post one Scripture and one event.  

For larger organizations, you’ll want to post more frequently.  Again we suggest Scripture and events, but also be sure to tell stories. People love to hear stories of good things happening in their community.  Call out a volunteer or local business.  Acknowledge a major milestone in somebody’s life or career. Post a memory of the early days of your organization.  Post your prayer and praise reports (with permission and probably anonymously) and ask for people to pray and praise alongside.   

social media

How do I improve my YouTube?

The first step is to maximize all of the features that are available through the channel settings. Make sure you have defaults and customizations.  We recommend a free Chrome browser extension called VidIQ to help you “checklist” your strategy.

Do research on popular phrases and include these in your title and description.  Add a custom end card to suggest related channel content to keep people engaged with your videos. Add a feature for a subscribe button to show up during longer videos so that people can subscribe and follow.  And add a welcome video on your channel page.  Bonus points, add one for existing subscribers and a different one for those who have yet to subscribe.

google grants

How do I get the free grant money from Google?

The Google Grants program is a fantastic program for qualified nonprofits. It is also an extremely narrow qualification process and can be a lot of back-and-forth upfront work in the beginning.

This worldwide program varies from country to country. Not all countries have access. Also, your organization will not qualify if it is a governmental entity, hospital or health care organization, school, academic institution or university. The caveat to this being that philanthropic and charitable arms of these organizations are permitted.

google grants

How is Google Grants different from regular Google Ads?

Google Grants is a remnant inventory program. Ad placements occur on keyword search phrases that have zero or low advertiser activity. The program has a number of differences from a regular Google Ads account, and they should be managed much differently.  On Google-owned search properties are eligible.  No partner networks, display or video advertising, or 3rd party partner inventory is allowed. 

Bids are capped at $2.00 cost per click and bid types are limited.

branding

How do I brand my church?

Christian branding should be a simple process.  Keep things simple.  Use a mark or logo that identifies your organization with your faith, specific denomination, or your city.  Avoid overly clever logos as these are often viewed as trendy or offputing. 

Other considerations include color palettes that align visually, and unified language between onsite assets and digital and social assets.

Finally, we suggest creating brand and visual identity guidelines to create a common branding structure.

branding

Do I need social media guidelines? Do I need brand guidelines?

Yes. Without brand and social media guidelines your brand may feel a bit like Frankenstein.  

The goal of these guidelines is to create clarity for external parties. Anyone encountering your organization should be able to clearly identify who you are, what your mission is, your values, and your priorities. 

Guidelines help your organization to create repeatable and scalable designs. As new folks are added to teams, new campuses are opened, or new countries are entered these guidelines will help to equip new people.

Website Design Services

Search Engine Optimization

Social Media Management

Google Ad Grants

Branding and Design

Training and Consultation