Christian SEO Strategies

We Help Christian Organizations Improve Their SEO Strategies.

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A strong social media strategy creates following, connection, and expansion. We love to help Christian organizations develop their social media strategies. During our social media discovery process we often that a specific social media channel is underdeveloped or even altogether missing.

Our first effort is to grow your following and to create awareness for your mission or calling. We also look for opportunities to create connections and to gain specific consideration, such as a click to your website, a like or love of the content, or a comment. And finally, we love to help you to get important activations from your audience such as signups, shares, donations, or other elements that help to grow the ministry.

What Are Header Tags?

Header tags acts as a mechanism to prioritize content, and to instruct and inform Google and other search engines as to which content is the most important.  They are also a great design element to help create a uniform user experience across your website.  There’s an art to understanding the balance of prioritized content.

Typically you’ll want to use only one or two H1 or H2 tags.  H3 tags are great for placing a headline on your paragraph content.  Some like to use H4 and H5 tags for navigational purposes, or for tagging blog posts, or categorization.

We suggest placing your highest priority or highest demand keyword into your H1 tag. 

What Are Meta Descriptions And Are They Important?

Meta descriptions show up on the search engine results page (SERP), and provide a more detailed description to the searcher about the page information and other content on your page.  As a best practice, it is recommended that your focus keyword (meta keyword) is contained in this description. It is also sometimes helpful to provide a location within this text.  Meta descriptions that are too short will give the user the impression that you do not have the expertise they need.  Meta descriptions that are too long will be appended by Google and other search engines to ensure that there is fairness and to allow for a better user experience for the searcher.

Google has historically tested snippets from your page content instead of your prescribed meta description, so make sure that your page content is well-written and a good resource for potential search queries.

How Do I Write An Effective Page Title Tag?

Title tags / Page title tags are the highest priority content on your website and your page.  A well-written tag should be a concise description of the value you provide or the services and products that you bring to the marketplace.

Page title tags show up on the search engine results page just above the meta description. 

If you are struggling with ideas, take a look at the top search results, write them down, rewrite them to align with your mission, and come up with alternatives.  For example, for our website, we balance positioning terms Christian, Faith-based, Jesus-loving, Kingdom, and other terms that help our site visitors to get an understanding of our mission and values.

3 Then, what looked like flames or tongues of fire appeared and settled on each of them.
4 And everyone present was filled with the Holy Spirit and began speaking in other languages, as the Holy Spirit gave them this ability.

Acts 2: 3-4 (NLT)

Get Expert Christian SEO For Your Church

Several important factors can help your church’s website to rank higher on Google.  Some are highly technical and require the right backend support for your website, while others are more content-related.  We love helping local churches get the support they need to get more website traffic.  Our project work and ongoing monthly support are focused on getting your website to SEO health with the right titles, tags, metas, and content.

Christian SEO Strategy: Website Content

We Help Christian Organizations Have Repeatable, Ongoing SEO Success.

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What Factors Should I Consider When Writing My Website Content?

Your page content puts all of the above together.  Within your page there are a few key areas to consider.  Is your information organized so that it is easy for the website visitor to access and understand? Are you balancing visual elements and text elements? Do your images have alt-text or internal navigational links? What about hyperlinks, is it better for the link on the page to open a new tab on the browser or to stay within the existing tab?  These are just some of the technical and design elements to consider for your website content.  They fit alongside well-written content that provides the user with the answer to their question.

How Do I Write SEO Website Content?

We use a strategy called jobs to be done theory.  Typically used in product marketing and software-as-a-service marketplaces, we’ve found that the structure and theory apply to the faith community as well. We love using this framework because it is a repeatable process, and because it is a needs-driven theory.

The basic principle is that each website visitor has a job to be done.  When we understand their role, and the action that they wish to take, we can be much more effective in positioning our content to align to their needs.

JTBD theory helps our clients and our staff to have clear definitions, categorization, and prioritization for our SEO page content. The theory also aligns with one of our core strategies; that the external needs of the website visitor supersede our own internal, selfish or promotional needs.

What Factors Impact Local Search Rankings?

One factor in selecting a church is location.  While it might not be the most important factor, your church must have a localized strategy for your search engine optimization.  This means being found on the map, having partner relationships with other businesses and ministries in your community, and being clear about your location.  Another important element is to highlight the community activities of your leadership.  And finally, you’ll want to make sure that you have your Google Business Profile created so you can give Google all of the information they need to get a complete understanding of your church as a local business.

We help you identify SEO Keywords to help your church’s rankings

Many of our church SEO clients want a combination of dedicated monthly support and educational support.  We’ve taken a discipleship approach with our marketing services to help better equip the local church to be self-sustaining and to help provide them with the tools, documentation, and training they need to help their church rank higher on Google.

Some also like a more do-it-themselves approach, and for this, we offer a series of courses at Discipleship Marketing. Our support relationship is an “at-will” relationship. We’re not locking churches into lengthy contracts.  Some churches only need an upfront audit of their search engine optimization alongside a limited period of marketing support.  Others need a longer time.  We are flexible in how we support our church partners.

 

There is a balance between providing keywords that are relevant to you and that are relevant to your audience.  To identify the opportunity to rank you’ll need to understand the volumes and behaviors of those around you.  For the local church, a keyword strategy starts with their location, their denomination, the names of their speakers, and other “existing” content.  From there we will identify “aspirational,” content. These are SEO keywords that have a high value and that you could reasonably provide authentic content for your audience to engage with. 

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