Header tags acts as a mechanism to prioritize content, and to instruct and inform Google and other search engines as to which content is the most important.  They are also a great design element to help create a uniform user experience across your website.  There’s an art to understanding the balance of prioritized content.

Typically you'll want to use only one or two H1 or H2 tags.  H3 tags are great for placing a headline on your paragraph content.  Some like to use H4 and H5 tags for navigational purposes, or for tagging blog posts, or categorization.

We suggest placing your highest priority or highest demand keyword into your H1 tag. 

Meta descriptions show up on the search engine results page (SERP), and provide a more detailed description to the searcher about the page information and other content on your page.  As a best practice, it is recommended that your focus keyword (meta keyword) is contained in this description. It is also sometimes helpful to provide a location within this text.  Meta descriptions that are too short will give the user the impression that you do not have the expertise they need.  Meta descriptions that are too long will be appended by Google and other search engines to ensure that there is fairness and to allow for a better user experience for the searcher.

Google has historically tested snippets from your page content instead of your prescribed meta description, so make sure that your page content is well-written and a good resource for potential search queries.

Title tags / Page title tags are the highest priority content on your website and your page.  A well-written tag should be a concise description of the value you provide or the services and products that you bring to the marketplace.

Page title tags show up on the search engine results page just above the meta description. 

If you are struggling with ideas, take a look at the top search results, write them down, rewrite them to align with your mission, and come up with alternatives.  For example, for our website, we balance positioning terms Christian, Faith-based, Jesus-loving, Kingdom, and other terms that help our site visitors to get an understanding of our mission and values.

We love helping your church, nonprofit or Christian business to increase its visibility on the search engine results page.  We offer comprehensive SEO services to the faith community.  All so that God can get the glory!  Check out the list below and then navigate to the page for more details on our services, resources and strategies.

Your church, nonprofit, or business needs to easily be found.  We love helping Christ-centered organizations to increase their search engine rankings!

Christ-centered organizations have an ongoing need to increase the amount of targeted traffic to their website.  To do this, they need to ensure that their SEO health is being actively managed.

Our ongoing monthly SEO support includes technical elements such as sitemaps, page title tags, Htags, metas, alternative text for images (alt-text), and on-page strategies such as website content, blogs, hyperlinks, user experience pathing, and more.

One popular content strategy is to create a Pastor's blog. We enjoy working with pastors to help create ongoing weekly content such as sermon notes, key takeaways or summary transcripts of sermons.

We also help organizations of every size to develop SEO-specific content.  In this process, we conduct keyword research and help with rewriting existing content, adding new content to the website, or a combination of the two.

Oftentimes our recommendation is to provide a one-time SEO audit with implementation.  Typically this is more impacting and cost-effective for smaller organizations than ongoing monthly support.  Our SEO audit process can be as extensive as a large technical document (some have been as much as 100 pages), or it can be a smaller assessment.  The size of the audit is dependent upon the size of the existing website, the demand for search terms, or the aspirational scale of the website.

Local SEO doesn't have to feel difficult or impossible.  Let's get working on improving your results, so more people can get connected to your ministry!

An important element of Local SEO is having your information correctly referenced by directories and other third-party sources.  At a minimum your NAP (name, address, phone number) should be listed the same everywhere it can be found. We utilize director services to push the correct (unified) information to directories.  This builds trust with Google and other search engines.

Google Business Profile (formerly known as Google My Business), is one of the first steps that a church or business should take in helping search engines to best understand where they are located.  We'll help you claim your profile and then build out a full and complete profile.

We also provide monthly support with posting strategies for posts and blog-style content.

Most organizations lack location-based content on their website.  This is more than simply placing your address in your footer.  We want the community to know that you are active in the community.  Cities, regions, states, neighborhoods, and local businesses are great reference content. There is also an opportunity for you to enrich your local content on your staff profile pages.  Use this as an opportunity to highlight organizations that your staff are affiliated with, volunteer to, or do business with.

Reviews are a great way to gain trust and credibility with your audience and with search engines.  We recommend starting off a Local SEO campaign with a solicitation to your members, customers, partners, or other people who are closely associated with your ministry.  Some wish to offer incentivized reviews through a $5 giftcard.  Most faith-based organizations don't need to offer incentivized review strategies, and this can sometimes come across as lacking in authenticity or as a misuse of funds.  However, for larger organizations, or for groups who are struggling to get reviews this can be a great way to get a response.