Faith-based Website Strategies

We Help Christian Organizations To Create Strong Social Media Strategies and Content.

!

It is important to have a clear understanding of your audience and the connections that you can create and provide to the content and experiences they are seeking.  Your website should help to facilitate an easy and quick access the content that the website visitor is looking for.

Are Websites Important For Faith-Based Organizations?

Your website is a platform or foundation for your communications, events and content to occur. It faciliates and creates awareness, consideration, purchase and other engagements.

A good website needs to operate across all device types.  In some situations it may need to be customzed to mobile specific experiences (mobile optimized).

Other best practices including navigational pathing through the use of customized menus, calls to action and internal hyperlinks. and having a balance of visual design and text.

We recommend utilizing a “jobs to be done,” framework to help create the right user expeirences.  Ask yourself what the job of the visitor is.  For example, a website visitor might be looking to learn more about a service time or location.  Do you have the content on your website to faciliate this? Is it is easy to find the highest priority actions from your website visitors?

We utilize this strategy to help create website experiences that create audience connection.

What Ongoing Support Does Fearless Influence Provide For Website Development?

Our typical approach is to equip our clients to self-manage their websites. However, when the situation calls for it, we do provide ongoing monthly support for website design and development.  Typically this covers content services.  Our websites are built to automatically update plug-ins, and remain secure, and we do not seek to monetize these automated features.

23 In this way, I will show my greatness and holiness, and I will make myself known to all the nations of the world. Then they will know that I am the LORD 

Create Meaningful Website Experiences

We Help Christian Organizations To Create Meaningful Website Experiences Across All Device Types.

!

When a website isn’t functioning correctly the assumption by the website visitor is that the organization isn’t as well. A broken or outomoded website might communicate to your audience that you don’t care.

Make Sure All Links And Buttons Work.

One of the quickest ways to lose an interested website visitor is to have links and buttons that aren’t clickable.  This often leads to a lack of trust toward the website and the organization.

Within this process you also want to audit the path and the accesibility of the content.  Generally speaking you will lose about 50% of your audience for each additional step in the process.  Is there a way to make your content accessible quickly? Maybe it is better to link off of your website directly to your YouTube channel?

Audit Your Mobile Experience.

Improperly formatted designs, content, images and other poor mobile website experiences will cause your website visitor to “bounce.” Mobile website traffic can be between 25% to 70% of your website traffic.  And, your first time visitors are onsite, accessing your mobile website from their phones.

Make sure your text is sized correctly, that your text sizes are readable, that your images are funcitoning and that your pages aren’t wonky or off-putting. Also make sure that each page is accessible on mobile and functions correctly.

Search Engine Optimization

Social Media Management

Google Ad Grants

Branding and Design

Training and Consultation