Church Marketing StrategiesStrategic, Christian Digital Marketing Help For Pastors And The Local Church
Affordable Marketing Expertise For ChurchesOur Mission Is To Partner With Your Mission
The local church is still the most powerful evangelical tool to reach more people for Jesus!
Today’s pastors have now embraced a new burden of being a media department. Your message isn’t just reaching people inside of the four walls of your church, but now has the opportunity to reach people on-demand, in their homes, on their phones, on the go. . .anywhere they’ve got connectivity.
This creates a challenge for the local church. And not every church has the resources or giftings in-house to successfully reach beyond the stage.
Our mission is to water.
For some clients, it is a short-term deployment to get your strategies developed and launch. Or to train a team on best practices.
For others it is an ongoing partnership.
Whatever the engagement, know that it is our mission to help you to glorify God in all that we do!
We Grow The Online Presence Of Your ChurchGet Found, Get Ranked On Google
Some of your first impressions as a church are found on your website, and through your social media. This probably isn’t new information, but what might be new to you is figuring out how to take control.
For years Google has been publishing studies like ZMOT (Zero Moment of Truth), identifying that today’s consumers experience “micro-moments” of decision making. They want to know, they want to go, they want to do, they want to buy.
Church shopping is no different, and church marketing is one of the fastest-growing segments of the digital marketing landscape.
It may be that you find yourself here today because you are asking one of the following questions:
- Is my website in need of a facelift?
- Am I being found?
- Are people engaging with my social media?
At Fearless Influence, we’ve got the expertise to advise you through the digital and social mediums. We’re founded by a pastor, for pastors and we understand the heartbeat of the local church. Let’s create relationships for the Kingdom!
(For tips on tracking consumer behavior check out a past ZMOT presentation from Fearless Influence’s owner, Jimmy Bogroff)
I Need My Church To Be Found Online
There’s no quick strategy to rank better on Google or Bing. This is a marathon and not a sprint. Still, there are some basics that too often get overlooked. Like we said before, too often we see beautiful sites with rich imagery and amazing content, but they’ve yet to be indexed by Google.
Sadly, this leads to a completely invisible website! One that can’t be found.
We work across platforms like Squarespace, Wix, WordPress and more to tackle search engine strategies that increase your rankings for your top categories.
My Church Needs A New Website
Most churches build their website in-house. Oftentimes this is a cost-saving measure to help extend the limited resources of the church. These websites are heavy on design, with rich imagery and visuals. But they are also oftentimes largely ineffective with huge page speed load times. Their site could be ranking low for a number of reasons. It could be that they lack content, and the text to HTML ratio (SEO term) is low. Or it could be that their images don’t have “alt text.” Images without alternative text are completely invisible to Google and Bing. It could be that they have too many of the same type of header tags (H1, H2, H3, etc.).
Website design and development require expertise and so too does getting ranked by Google.
Other Churches Are Outranking Me
A well-designed site is so much more than great photography trendy images, or sick fonts. There are the nitty-gritty nuts and bolts of SEO. Do you know the backend stuff?
This is where we come in. At Fearless Influence we know how to get your church website indexed (ranked) by Google and Microsoft (Bing). We know how to write copy for the web and for social. We understand H1 tags (and H2 and H3 – heck we simply know tags). We know meta descriptions and why they’re important in getting better search results.
Not only do we have great design (so you can still get your trendy images and sick fonts), but we also couple it with detailed website development and a deep, fundamental understanding of search engine optimization.
All of this, and we understand the heartbeat of the local church.