Church Marketing Strategies

Strategic, Christian Digital Marketing Help For Pastors And The Local Church

Affordable Church Marketing Expertise

Website Design, Search Engine Optimization, Search Engine Marketing, Content, Social and Branding

Church Marketing: Understanding Micro-Moments As Part of Your Overall Strategy

In Mathew 13 Jesus tells a crowd: “A farmer went out to sow his seed. 4 As he was scattering the seed, some fell along the path, and the...

Church Marketing Blog – 3 Content Tips: Recap, Invite, Promote

Are you struggling to remain consistent in your social media promotion?  Most organizations are.  In a previous post we talked about the...

Church Marketing Fallacy: Facebook Video Views Are Not Engagement

But that's not what most church marketers think. Read more to find out why.Is A Facebook Video View Really Engagement? I work with a lot...

Church Marketing – The 3 Best Platforms For Reaching New People

Church marketing is changing. Making a meaningful connection online can be a significant challenge for churches.  In a landscape of...

We Grow The Online Presence Of Your Church

Some of your first impressions as a church are found on your website, and through your social media. This probably isn’t new information, but what might be new to you is figuring out how to take control.

For years Google has been publishing studies like ZMOT (Zero Moment of Truth), identifying that today’s consumers experience “micro-moments” of decision making. They want to know, they want to go, they want to do, they want to buy.

Church shopping is no different, and church marketing is one of the fastest-growing segments of the digital marketing landscape.

It may be that you find yourself here today because you are asking one of the following questions:

  • Is my website in need of a facelift?
  • Am I being found?
  • Are people engaging with my social media?

At Fearless Influence, we’ve got the expertise to advise you through the digital and social mediums. We’re founded by a pastor, for pastors and we understand the heartbeat of the local church. Let’s create relationships for the Kingdom!

(For tips on tracking consumer behavior check out a past ZMOT presentation from Fearless Influence’s owner, Jimmy Bogroff)

I Need My Church To Be Found Online

There’s no quick strategy to rank better on Google or Bing. This is a marathon and not a sprint. Still, there are some basics that too often get overlooked. Like we said before, too often we see beautiful sites with rich imagery and amazing content, but they’ve yet to be indexed by Google.

Sadly, this leads to a completely invisible website! One that can’t be found.

We work across platforms like Squarespace, Wix, WordPress and more to tackle search engine strategies that increase your rankings for your top categories.

My Church Needs A New Website

Most churches build their website in-house. Oftentimes this is a cost-saving measure to help extend the limited resources of the church. These websites are heavy on design, with rich imagery and visuals. But they are also oftentimes largely ineffective with huge page speed load times. Their site could be ranking low for a number of reasons. It could be that they lack content, and the text to HTML ratio (SEO term) is low. Or it could be that their images don’t have “alt text.” Images without alternative text are completely invisible to Google and Bing. It could be that they have too many of the same type of header tags (H1, H2, H3, etc.).

Website design and development require expertise and so too does getting ranked by Google.

Other Churches Are Outranking Me

A well-designed site is so much more than great photography trendy images, or sick fonts. There are the nitty-gritty nuts and bolts of SEO. Do you know the backend stuff?

This is where we come in. At Fearless Influence we know how to get your church website indexed (ranked) by Google and Microsoft (Bing). We know how to write copy for the web and for social. We understand H1 tags (and H2 and H3 – heck we simply know tags). We know meta descriptions and why they’re important in getting better search results.

Not only do we have great design (so you can still get your trendy images and sick fonts), but we also couple it with detailed website development and a deep, fundamental understanding of search engine optimization.

All of this, and we understand the heartbeat of the local church.

I Need To Promote My Church, Services, And Events

We’re adept at promotion. Whether it is promoting a new church, new location, new service, special service, ministry, or other important events at your church, we’ve got you covered!

Whether you know the exact audience, or whether you don’t, we’ll make sure that we create a targeted promotional strategy that reaches only those people you most want to reach.

We have expertise on Google, Microsoft (Bing), Facebook, Instagram, LinkedIn, YouTube, and more!

Search Engine Marketing

We’re experts in using the Google Ads platform (formerly known as AdWords) to acquire relevant, targeted, and high-quality website visitors to your website.

We’ve been writing effective SEM ad copy since before Google was the top search engine, and before Facebook was a thing!

Read more about our SEM Services. . .

Social Media

Each social media channel is completely unique. The users, the tools, the capabilities. . .they’re all different.

We know Facebook, Instagram, LinkedIn and YouTube.

We’ve run campaigns in each channel. We know the targeting, the creative options, and the communications strategies that work best to ensure that your church is getting promoted the right way.

Read more about our Social Media Services . . .