Christian NonProfit Marketing Case Study
Global Frontier Missions
For the project we conducted a full site audit of the search engine health, restructured their Google Grants campaign, updated graphic designs, and overhauled their organic and paid social. At the project end we were blessed to hand it back to the GFM team.
project type
One-time project and handoff
Services
SEO, Social & Promotions
Ministry Type
Global nonprofit
About The Project
Grant Haynes is on a mission to hasten the return of Jesus, "until All have heard."
With a focus on missional training and getting people prepared for the mission field, Global Frontier Missions is equipping people to fulfill the Great Commission.
The nonprofit organization has amazing stories of success, great content, a great social media presence, and a desire to increase the visibility of the ministry so that God can get the glory.
One of the most rewarding aspects of working on this project was the level of detail that Global Frontier Missions wanted in evaluating their SEO. And from that, the fruit of that effort!
We loved our time with this Jesus-loving team. This project was the genesis for the LORD to reveal the concept of discipleship marketing and a discipleship handoff.
The Strategy
The LORD revealed an amazing blueprint for a strategy. Global Frontier already had so much of what was needed, they just needed things to be organized, and for their team to have the documentation it needed.
First, the brand was already strong. And with so many critical keywords already in their name, and in the name of the domains they own, the ingredients were already there.
GFM requested that Fearless Influence do a full website audit, and through the discovery process, Fearless Influence also made the recommendation to partner with them on their social media management.
This combination would prove to be powerful in helping GFM get more traffic, page likes, and leads.
And finally, we saw an opportunity to help train staff on SEO and social best practices.
The Results
Frankly put, unexpected. In SEO, where things are typically a marathon and not a sprint, it is not often that you see massive overnight success.
Page Likes Over 120 Days
%
Increase in Organic Search Sessions (SEO)
%