Global Frontier Missions

Christian Marketing Case Study

Comprehensive SEO Audit, Social Media Management, Strategy and Consultation.

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Increase in Sessions from Organic Search (SEO)

Christian Nonprofit Marketing

Grant Haynes is on a mission to hasten the return of Jesus, “until All have heard.”

With a focus on missional training and getting people prepared for the mission field, Global Frontier Missions is equipping people to fulfill the Great Commission.

The nonprofit organization has amazing stories of success, great content, a great social media presence, and a desire to increase the visibility of the ministry so that God can get the glory.  

One of the most rewarding aspects of working on this project was the level of detail that Global Frontier Missions wanted in evaluating their SEO.  And from that, the fruit of that effort!

We loved our time with this Jesus-loving team.  This project was the genesis for the LORD to reveal the concept of discipleship marketing and a discipleship handoff. 

global frontier missions is a client of fearless influence, a christian digital marketing agency.
The Strategy

The LORD revealed an amazing blueprint for a strategy.  Global Frontier already had so much of what was needed, they just needed things to be organized, and for their team to have the documentation it needed.

First, the brand was already strong. And with so many critical keywords already in their name, and in the name of the domains they own, the ingredients were already there.

GFM requested that Fearless Influence do a full website audit, and through the discovery process, Fearless Influence also made the recommendation to partner with them on their social media management.

This combination would prove to be powerful in helping GFM get more traffic, page likes, and leads. 

And finally, we saw an opportunity to help train staff on SEO and social best practices.

The Execution
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70 Page SEO Audit and Full-Site Implementation
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Google Search Console and Google Analytics Configurations.
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Installation of Squirlly SEO, Hummingbird and Smush plug-ins.
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Social Media Management of Paid Social Campaigns to grow Likes, and Leads.
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Google Ad Grant set up including a full build out of Keywords, Ad Copy, Targeting, Sitelinks, and other ad elements.
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Graphic Design, Campaign Strategy and Training and Consultation of the GFM team.
The Results

Frankly put, unexpected. In SEO, where things are typically a marathon and not a sprint, it is not often that you see massive overnight success.

Page Likes Over 120 Days

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Increase in Sessions from Organic Search (SEO)

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Increase in Goal Conversions on Google Ads (Grants)

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Increase in Facebook Conversions