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Christian Marketing: Google Analytics

We help you track and understand online success

How Christian Marketers Can Use The Power of Google Analytics

Google Analytics is a phenomenally powerful tool, that is used to evaluate the onsite performance of your website.


One of the most powerful features is the ability to track website visitors by referral source.  You might be surprised to see how much difference there is between website visitors who find you via an organic search on Google and those who found you on Facebook.  Every client is different, and how website visitors perform on your site is going to be unique to you.


With the ability to track performance by individual campaigns, as well as assign specific goals, we’ll help you to better understand what success looks like! We’re comfortable with the jargon so you don’t have to be. But, if you want us to help you to understand it. . .no problem! We’ll do that too!


At a minimum we recommend that our church, non-profit and Christian marketing partners understand the following important metrics from their Google Analytics:

  • Session Duration
  • Bounce Rate
  • Pages per session
  • Users by Channel
  • Users by Device Category

Pro Tip: Audience – ENABLE Interests in GA

Go to the Audiences section of Google Analytics. See the tab that says Interests? You can enable Interests in your Google Analytics to start capturing deeper insight into your most valuable audiences! This stuff is really cool! It’s Google’s own data from Google Chrome, Android mobile devices, Google Search, Google Maps, Waze, YouTube (and all of the other awesome company’s they own), and it’s there for you to analyze.

Want something even more advanced?

In the “Interests” section of your Google Analytics drill into In-Market Segments. Filter this to one of your goals and see which interests are driving conversions (analytics conversions that is)!


  • Are there any trends in your congregation that you’re noticing?

  • Who are your biggest donors? What interests them?

  • Does your area have something geographically unique?

  • Who’s the biggest employer in your area? Maybe occupational targeting is a way to introduce yourself?

  • Have a database? Let’s start there.