Portland Community Church

Church Marketing Case Study

SEO, Social Media Management, Branding, YouTube, Google Ads, Strategy and Consultation

New YouTube Subscribers

Church Marketing

Portland Community Church is a non-denominational church located on the border of Beaverton and Portland, Oregon

  • Beautiful campus
  • A focus on attracting new families
  • A need for outside counsel and support

The church needed support with

  • Increasing their rankings on search engines
  • Growing their social media platforms
  • Creating a regular schedule of posts
  • Evaluating online attendance for their livestream
The Strategy

Fearless Influence met with the church leadership to create a customized work plan to help them with their goals. This strategy included graphic design, social posting, YouTube channel management, ongoing search engine optimization and support, and consultation.

The agency’s results and commitment to providing top-notch service resulted in a four-year engagement, resulting in a discipleship handoff to their internal team.

The Execution
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Social Media and Visual Identity Guidelines
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Google Ad Grant set up including a full build out of Keywords, Ad Copy, Targeting, Sitelinks, and other ad elements.
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Active Monthly SEO Support.
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Tracking of performance using Google Analytics and Meta Business Suite.
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Monthly consumer funnel Reporting to align user actions to stages of consumer journey.
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Full-scale Social Media Management of Posts, Reels, Shorts, and a Social Media Calendar.
The Results

One of the most satisfying results was the improved search engine rankings! Fearless Influence tracked their top 20 keywords over 4 years.  During this time their average rank improved from 51 to 9! Many of these terms were local, and only two were branded!

Beyond the website, we saw exponential growth across all platforms with massive subscriber growth.

Livestream Views

New YouTube Subscribers

%

More Website Sessions

%

More Website Users

Hours of Watched Videos

%

Annual Follower Growth (Instagram)

%

Annual Follower Growth (Facebook)

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Improvement in Organic CTR