Riverside Christian Assembly

ChurchMarketing Case Study

Website Design and Development, SEO, Social Media Management, Training and Documentation, Discipleship Handoff

Church Marketing

Riverside Christian Assembly is located in Aberdeen, Scotland (UK).  With a new church building, this elder-led church desired to design a social media strategy that enabled them to reach a much wider audience.  They wished to have increased visibility in their local area.  The team was looking for a structure that could be a combination of support, training, consultation and investment in their team.

The Strategy

This team was organized and ready from the start!

We began the process with a series of onboarding and deeper discovery calls to help identify the knowledge gaps, the specific activities of the church, and the opportunities.

Next, we built the project plan in our work management system and began to work on the website.  Our creative team developed branding and visual identity guidelines and our SEO team began working on the setup, training, and documentation.

Over several months we held training and strategy calls with the team, while also supporting them with an active social media presence.

 

The Execution
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A brand new WordPress website built with Divi Builder from Elegant Themes.
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A complete Brand Visual Identity with new Logo, Marks, Favicons, Icons, Color Palettes, Fonts and other Branded Elements.
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Training and Documentation For SEO, Divi, Social Media Strategy, Turning Data Into Strategy, and Graphic Design Best Practices.
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Tracking of performance using Google Analytics and Meta Business Suite.
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Monthly consumer funnel Reporting to align user actions to stages of consumer journey.
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Full-scale Social Media Management of Posts, Reels, Shorts, and a Social Media Calendar.
The Results

The biggest win for this team is the ability to self-manage their website, social media, and their strategies.

New Website

WordPress

Recorded Trainings

Design, SEO, Website and more

Lifetime License

Divi Theme Builder

Documentation

Guidelines for Design, Website, SEO