Google Display Network
Google Ads (Google Ad Words) can also allow you to utilize the powerful Google Display Network, where image-based banner advertisements can be targeted based upon behavioral interests and relevant content, and you can even access valuable video inventory on YouTube.
Another feature of the Google Display Network is remarketing. Past website visitors can be reached through display ads. This is a great strategy for inviting users back to your website for additional consideration.
Perhaps one of our favorite strategies, however, is to build custom lists and custom audiences. This can be done by selecting a suite of apps or websites that are relevant to your church, your non-profit or your business, or by segmenting how people have interacted with your website (added to the cart, filled out a form, etc).