Christian Social Media Services
Using Social Tools To Grow God's Kingdom
Social media platforms can be a fantastic distraction. And most people use them this way; to disconnect from reality, to be entertained or to be informed.
These platforms also afford tremendous opportunities for reach and have signficant audience sizes.
For Christian organizations social media can be difficult to navigate.
Our social media efforts help you to reach the right audience, on the right platform and with the right context. We help those who are unaware to become aware, those who are aware to consider you, and those who are considering you to get closer to a decision point.
Growing Beyond Your Existing Reach
Most organizations are adept at posting on social media and connecting with their existing followers and fans. They often struggle, however, in reaching new people. In situations like this paid media promotion could be a great option for you, and it doesn’t always mean breaking the bank! This not only reaches new people, but also amplifies the volume of your organic and viral strategies.
One of our core competencies is audience targeting. We build out custom audience strategies, develop creative assets, optimize campaign delivery, and give you updated reporting on your success.
A Christian Fan Favorite - YouTube
YouTube is a gold mine of targeting and engagement.
If you aren’t already publishing your content to YouTube, you should be. If you don’t have your own YouTube channel you are missing out on the second largest search engine platform on the planet, with a full suite of Google-powered targeting.
This is the largest watched platform in the world. More than all of the networks combined.
It’s more than just posting content, there’s search engine optimization for the platform, and advanced publisher strategies to consider.
Beyond publishing content, there’s also the ability to target this platform via Google Ads.
How Christian Organizations Can Use Facebook
Facebook is still the largest and most influential social media platform in the world. With billions of users worldwide, the platform offers rich targeting capabilities with deep interest-based audience targeting.
Don’t be deterred by the sometimes divisive or politicized nature of content on the platform. People still use this as their go-to social media platform to stay up-to-date on their friends lives. And Christians are still deeply engaged on this platform. Christian content is permissible on the platform for both organic posts, and for paid promotion. Audiences can be segmented to reach these Christians by deeper interests such as their worship music preference, desire to join a bible study, or alignment to their doctrinal beliefs or participation in a specific denomination.
Facebook should be the core of your team’s social media strategies. While the platform tends to skew a bit older demographically there are still plenty of opportunities to connect with younger generations and millennials on Facebook.
Using Instagram to Promote Your Christian Organization
Did you know that Facebook owns Instagram?
While the platforms are vastly different in terms of how the social media product itself is presented to its users, the targeting, and advertising is synched. This makes it super easy for us to publish and promote your content.
A visually rich and image-based platform, this is a great place to brand, and to establish a deeper connection.
Having a deliberate posting strategy on this platform is important to getting results (more followers).
LinkedIn For The Christian Professional
Most churches are completely absent from LinkedIn. This is a great area for you to reach the business community, and to promote local events like Men’s/Women’s Breakfasts. It’s a place to connect with other pastors, and to collaborate with other organizations. LinkedIn has become a large “self-help,” platform, full of “gurus” who specialize in positive motivation and internally motivated programs that promise to transform someone’s life.
Content on LinkedIn is best positioned as educational, helpful and instructional. Depending upon your audience it is also an opportunity for you to introduce the gospel of Jesus Christ. At a minimum, every church and Christ-centered organization should have their own business page.