Vision Colleges

Christian Marketing Case Study

Full Service: Website Design and Development, SEO, Social Media Management, Branding, Google Ads, Strategy and Consultation

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Increase In Organic Search Sessions

Christian Social Media Marketing

Pastor Denis Plant is the pastor of a local church just outside of Sydney, Australia. The LORD has called him to build the “best Bible College, on or off the Internet,” and to “bring the WHOLE WORD to the WHOLE WORLD.”

The flexibility of Vision Colleges is perfect for online marketing.  Site visitors can gain an Accredited degree, plant their very own Bible College, or pursue an Advanced degree.  All of this can happen at their pace and in their place!

This project was a massive undertaking with over a hundred courses, large-scale, categorization, a massive content expansion, and an overhauled brand identity.  We’d do it again in a heartbeat! This was truly working as if unto the LORD.

Oh, and we’re still working with them to drive leads, tell stories, and increase the overall visibility.

The Strategy

After a series of discovery calls to identify the right set of solutions, we began with the website.  The site was getting indexed for some terms, but nothing near its potential.  Once we had a viable website, with customized forms, clear navigational pathing, and all of the on-page SEO elements checked off, it was time to start promoting it to the world!

Alongside the website, we built a brand-new visual identity to help bring the college more current in its branded assets and to create a meaningful connection with its core audiences.

Next, we added thousands of words of content (being mindful of the proper spellings of the King’s tongue) to help expand the structure of the website and align the user experience to the amazing biblical courses being offered by the college.

Finally, we set up Google Grants and increased our social media marketing schedule.

We continue to support the college in these efforts via a lead graphic designer and social media scheduler, as well as SEO and Google Grant optimizations from a lead strategist.

 

The Execution
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A Brand New WordPress Website Built with Divi Builder from Elegant Themes and with WooCommerce Products for Course Management.
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A Complete Brand Visual Identity with New Logo, Marks, Favicons, Icons, Color Palettes, Fonts and Other Branded Elements.
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Google Ad Grant Set Up Including a Full Build Out of Keywords, Ad Copy, Targeting, Sitelinks, and Other Elements.
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Implementation of Conversion Tracking Using Google Analytics 4 and Meta Business Suite.
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Monthly Consumer Funnel Reporting to Align User Actions to Stages of Consumer Journey.
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Full-scale Social Media Management of Posts, Reels, Shorts, and a Social Media Calendar.
The Results

We have seen remarkable exponential growth for the college with an exponential increase in website visitors, increased reach on Facebook, Instagram, and YouTube, and new students!

The website results shown represent the average year-over-year increases from Q1 2023 to Q1 2024.

Social Media results represent totals for the past two years of active management.

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Increase In Total Website Users

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Increase In Organic Search Users

Total Reach (Facebook)

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Increase In Total Website Sessions

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Increase In Organic Search Sessions

New Followers (Facebook)